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exhibition stand at the defence expo London 2024
exhibition display of warheads looking like lipsticks

Consumer ideology has reached the ultimate limit when warheads & ballistic missiles (some with depleted grade uranium) are displayed like lipstick with the reassuringly disturbing company brand mimicking the word Kind.

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Here modern nuclear warfare parades itself like a boutique, in order to become more widely acceptable, strangely assimilating the contemporary beauty industry.

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The World at War............with itself

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Order your bottle of Modern Failure Solution No1 before stocks are depleted.

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medium range warheads at military exhibition london

The addition of blue neon strip lighting seperates the display from the ground,

greatly enhancing the subjective features of these medium to long range ballistic missiles, adding perhaps, a sense of fleeting beauty. Somewhat similar to what may be found in a low class nightclub or discotheque, offering potential customers a moment of deeper transcendental connection to the missiles ultimate and true meaning. 

Military & Defence exhibition excel London 2023 Photograph courtesy modern failure Ltd.

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"Our opportunities for political ineptitude ...........have greatly increased"

                                           Marshall Mcluhan

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